Federica starts her career 13 years ago in Ogilvy Italy – WPP Group – where she had the opportunity to work with the most important international Clients of the Agency: IBM and American Express, managing for them 360° communication campaigns. She then specialized in digital projects building a strong relationship with many FMCG Clients, leading among others all Ferrero Brands.
In 2019, her passion and curiosity take her in LOW, a division of The Big Now – part of Dentsu – with vertical skills in Luxury, Fashion and Beauty where she could apply her integrated communication expertise on the entire portfolio of clients.
As Client Director at Isobar, she is in charge for developing successful and long-lasting relationships with Clients, the account management team, the creative department and all other internal Dentsu business units. She also contributes to the development of the business.
Her aim is to actively contribute in the production of great works that are as effective as they are creative.