Born in Hong Kong and educated in the UK, Simone is an established leader with extensive industry experience working in the U.S, China and Hong Kong.
Prior to joining dentsu, Simone worked at FCB, Hong Kong, Shanghai and San Francisco where she rose through the ranks from Account Executive to Managing Director. She then moved to DDB and held the role of Group CEO for both Hong Kong & Guangzhou operations. Under her leadership, DDB was once the most awarded Hong Kong agency in both creativity and effectiveness.
In 2015, Simone joined dentsumcgarrybowen, where she led the Shanghai and Hong Kong offices as the Greater China CEO. Under her leadership, both operations have achieved transformational growth year on year, winning an impressive number of accolades. The Shanghai team has been named Top Three Creative Agencies and Top Ten Hottest Agencies in China, while the Hong Kong office has been crowned the Fast-Growing Agency as well as the Newcomer of The Year in 2017.
Having more than a decade of experience leading agencies across the region, Simone has had a consistent track-record in creating success for agencies and clients. She has earned numerous recognitions over the course of her career and named as one of the top five agency heads in Greater China by Campaign in 2012 and 2013 consecutively. She has served on the Juries for Cannes Creative Effectiveness, Spikes Effectiveness, Asia Pacific & Greater China Effies.
Guiding her to the top has been the simple belief that an amazing agency culture yields the best, most effective client solutions.