With over 14 years of brand management experience across above-the-line, below-the-line, shopper marketing, B2B communications and digital activation, Jacqueline is a proven leader with broad experience in both international FMCG and financial brands.
Seasoned at account servicing, she is Isobar Hong Kong’s key to building trusting relationships with clients, driving communications strategies and delivering high-quality campaigns. Her ability to uncover insights, her deep knowledge of the APAC region as well as her expertise in effective communications have fuelled her reputation as someone whom pushes creative boundaries to help brands grow and sustain their marketing positions. She has earned respect from clients as an agency partner and plays an integral role in the success of many product launches and upgrades.
Her wide range of previous client partnerships include McDonald’s, Procter & Gamble, Whisper, Philip Morris International, Marlboro, Tempo, Tena, Lindt Asia Pacific, Swiss International, American Tourister, Kamiliant Asia, Bank of China and HSBC.
She has a heart for drawing people together for a bigger purpose and believes that communication is the key to success. Good communication starts with active listening and ends with fruitful multiplication, where transformation begins.