Daniël Sytsma

Global Chief Design Officer

Daniël is a creative thinker, driven by design, always looking for new ways to create well crafted and meaningful work. Working with forward thinking brands on the intersection of product design, branding and innovation.


In 2014 he founded Studio Kraftwerk, a design agency for digital products and innovation which he still leads as Executive Creative Director. In 2017 the agency joined the global digital agency Isobar, where Daniël took the position of Chief Design Officer EMEA. In 2021 Daniël Sytsma has was appointed Chief Design Officer, Innovation and Global Design, Dentsu Creative & Global Chief Design Officer, Isobar. He is responsible for driving design excellence and creating game-changing work with the design communities in dentsu creative service line.


Daniël is an ambassador of Dutch Digital Design, delivered keynotes at FITC, Dutch Design Week and Digitized. As a jury president he chaired several award shows. His work has been awarded at the Cannes Lions, Webby Awards, Red Dot (Grand Prix), Eurobest, FWA and Awwwards. In 2015 he was named Design Professional of the Year.