Michel is an experienced global marketer, with 20 years of servicing some of the most demanding clients.
His proudest moments include transforming the Total brand at worldwide level, reviving the Contrex brand, launching Renault in Russia, helping Tropicana deliver double digit growth across Europe, and winning 30+ major creative awards, including 9 Cannes Lions and 2 Gold Effies.
He started in 1997 at Publicis as a Strategic Planner, helping Renault expand in Russia and Eastern Europe, then working for Heineken and Nestlé ice-cream brands. In 2002, he joined DDB, first in Paris, then in London, as a Global Account Director, where he worked for Nestlé, Tropicana, Neutrogena, and the Egyptian Tourist Authority, across domestic and international campaigns. In 2007, he joined Marcel, where he spent 12 years as a Partner and Head of Innovation, helping the agency grow from a small creative hotshop to one of the most successful agencies in France, working for Total, Spotify, Orange, Coca-Cola, France 24, and several Pernod-Ricard and Nestlé water and coffee brands.
In 2019, Michel joined Dentsu France as Deputy Managing Director of Isobar, where he’s managing the account department, leading international pitches and working on the agency transformation.