Our idea was to use innovation to entertain and educate whiskey lovers. We worked with a plastic manufacturer in the US to create a specially coated film that was to be given out with every bottle of Johnnie Walker purchased. Following some easy instructions, whiskey fans could fold the film into a holographic pyramid and access holographic mentoring content directly from online channels.
The stunning content and unusual pyramid form factor became a unique way to experience JW's branded stories. Viewable from four different angles simultaneously, the experience worked especially well in social drinking scenarios delivering further reach for JW's content.