The 4 Elements

Skoda

We created an eye-catching campaign to demonstrate how SKODA protects you against all the elements.

Challenge

Be smart, be distinctive

Our challenge was to find a distinctive way to achieve cut through for four ŠKODA sale models during the most competitive period of the year for the Auto industry.

Solution

The 4 elements

A commitment to Safety differentiates SKODA's brand. Our idea was that there is no better place for testing safety systems than putting them against nature's elements. We created a campaign where fire, water, wind and earth are trying to hold back ŠKODA cars. We created a sensory and visually striking campaign that gave nature's 'elements' their own styling and personality.
Play