Our idea was to show that in a world where identity is fluid and complex, Estée Lauder is there to promote and support the right to express themselves. We celebrated the “Double Where” concept enhancing the beauty of the diversity through personal stories about some Italian lifestyle influencers that have a double nationality and live between two countries, two cultures and two world views.
By celebrating these stories as case studies, Isobar helped people discuss the benefits and drawbacks of being people with a mixed identity, "a double nation, a double heart" through an instagram campaign.