Story that Stays

National Geographic

National Geographic Case Study: Story that Stays | Isobar India

Challenge

Bring about action

In 2018, National Geographic Channel launched a global campaign ‘Planet or Plastic’ to bring the world together in the fight against plastic, but not enough people were moved to act.

Solution

An eye-catching format

To catch the attention of this Facebook audience, we took the short-lived Facebook story format that typically stays for a day, and turned it into a ‘Story that Stays’, just like the long-lasting plastic. The trick was to auto-update the story every 24 hours, so it looked permanent and makes the user realise that every bit of plastic is also permanent.