For the love – Biltema

Isobar Finland

We created a brand platform that speaks to those who are willing to overcome any obstacle in order to do what they love.

Challenge

Brand relevance

Biltema offers a wide range of affordable tools, equipments and accessories for casual renovators, but we needed to take a deeper dive in to what truly resonates with our target audience.

Solution

The maker's path is not always easy, but it is our path.

We chose to focus all our communication in to showing that love unites us. Love for doing, that is. It makes us a tribe and pushes us over all the obstacle's that a maker faces on one's path. 
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